KEY OBJECTIVE: Bring out the essence of Philly summer vibes for Diakite Denim’s new “Him & Her” collection through a nostalgic, yet modern campaign

OVERVIEW: This campaign captures the carefree, nostalgic feel of summertime with vibrant colors and energetic scenes. I used natural lighting and playful angles to amplify the brand’s connection to local culture and fashion

OUTCOME: With over 18,000 views on Instagram, the video resonated widely, elevating Diakité Denim’s brand appeal and connecting the collection with the laid-back spirit of summer.